For shoppers inspired by all things “groovy,” the brand recently unveiled its newest addition to the Monster Energy Ultra Family: Ultra Peachy Keen. More than an energy drink, the Monster Energy brand regards itself as a lifestyle. Overall, the growing popularity of energy drinks to improve physical and cognitive performance shows no signs of slowing down, and brand names are looking to fuel this market growth this summer with new drinks that focus on fun fruity flavors while remaining healthy. Health-conscious adults needing a boost that they can feel good about are also reaching for energy drinks rather than their standard cup of java. More teenagers and young adults are opting for better-for-you flavored energy drinks, which are filled with multivitamins, over sugar-infused soda beverages. Part of this rapid growth can be attributed to increasing demand from Generation Z and Millennials. energy drink market was valued at $14.30 billion in 2020 and is expected to grow at a compound annual growth rate of 6.87% in the forecast period, 2022-26, to reach a value of $21.01 billion by 2026. Whether pumping iron at the gym, preparing for weekend activity or simply trying to stay alert during busy workweeks, busy consumers continue to reach for energy beverages to provide a physical and mental boost.Īccording to Dublin, Ireland-based Research and Markets, the U.S.

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